Tips from SCORE is an amazing compilation of How To's for small business owners.

Now available as an Ebook.  Every business owner should download a free copy today.

Read new Tips Published every Sunday in the Cape Cod Times





 

Nov 22, 2020 - Get Ready to Promote Small Business Saturday

Nov 16, 2020 - Marketing During the Pandemic

Nov 8, 2020 - Effectively Building Your Brand

Nov 1, 2020 - In a Pandemic, Dreams Do Come True

Oct 18, 2020 - Sales – The Lifeblood of a Business

Oct 11, 2020 - The Nonprofit Life Cycle Explained

Oct 4, 2020 - Kaizen – The Base for Continuous Improvement

Sep 27, 2020 - What Type of Management Style do YOU Have?

Sep 20, 2020 - SCORE Honors Outstanding Businesses with Annual Awards

Sep 13, 2020 - Managers Tell, Leaders Engage

Sep 6, 2020 - How to Avoid the Pitfalls in your Small Business

Aug 31, 2020 - Generating a Marketing Plan for your Small Business

Aug 23, 2020 - Do your customers know your unique selling position?

Aug 16, 2020 - Executing your Vision and Fullfilling your Company's Mission​

Aug 2, 2020 - Time: The smallbusiness owner’s biggest competitor

Jul 26, 2020 - Generating Leads for Your Small Business

Jul 19, 2020 - Starting a Business During the COVID-19 Era

Jul 12, 2020 - How to Create Effective Social Media Posts​

Jul 5, 2020 - Spotlight on Small Business: Chatelain Real Estate​

Jun 28, 2020 - Social Media for Your Small Business

Jun 21, 2020  - Selling is the Lifeblood of all Small Business

Jun 14, 2020  - Leadership is what is needed now

May 31, 2020 - Everything an Investor Needs to Know

May 24, 2020 - 5 Ways to start Selling Online

May 10, 2020 - Pivoting: A post-COVID-19 Small-Business Strategy

May 3, 2020  - Reopening Plan for your Small Business

Apr 26, 2020 - Marketing during the COVID -19 Pandemic

Apr 19, 2020 - Staying Positive during Trying Times

Apr 5, 2020   - What Now?: A disaster recovery plan for small businesses​

Mar 29, 2020 - Leadership is what is needed for Small Business

Mar 22, 2020 - Recognizing Employee Contributions Pays Off

Mar 15, 2020 - Good boss, horrible boss – which are you?


Mar 8, 2020   - Marketing Solutions for NonProfit Organizations

Mar 1, 2020   - An Interview with a SCORE Mentor

Feb 23, 2020 - Selling is the LifeBlood for Small Business

Feb 16, 2020 - Small Busines Spotlight: Good Friends Cafe

Feb 9, 2020   - Building a Positive Culture in your Small Business

Feb 2, 2020   - Advice on Growing an Established Business

Jan 26, 2020 - Managing a Small Business and Doing it Right

Jan 19, 2020 - Hot Marketing Ideas for your Small Business

Jan 12, 2020 - Employee Input is an ideal Source of Ideas

Jan 5, 2020   - Make Managing less lonely by Recruiting an Advisory Team








 and tell us how these tips worked for your business.



Dec 29, 2019 - 10 things to do to close out your Year

Dec 22,2019  - People are your most Important Asset

Dec 15, 2019 - Understanding your Customer to Grow your Small Business

Dec 8, 2019   - Marketing Strategies for the NonMarketer

Dec 1, 2019   - Costly Marketing Mistakes in Small Business

Nov 24, 2019 - Leadership is Essential even in a Small Business

Nov 17, 2019 - How to Thank your Customers for Thanksgiving

Nov 10, 2019 - Prepare now for Small Business Saturday

Nov 3, 2019  - Using Video to Increase your Brand Awareness

Oct 27, 2019 - Creating a lasting Customer Service Experience

Oct 20. 2019 - Audit your Social Media through Metrics

Oct 13, 2019 - Tackling the Pricing Conundrum in your Small Business

Oct 6, 2019   - Tips to Help your GEW Agricultural Business Grow

Sep 29, 2019 - Decluttering to Balance your Life

Sep 22, 2019 - Reaching your Audience on Facebook

Sep 15, 2019 - Becoming a Small Business Owner

Sep 8, 2019   - The Road to Success for Start-Ups

Sep 1, 2019   - Managing your Cash is Task No. 1

Aug 25, 2019 - Why is Customer Service so Important?

Aug 18, 2019 - Improving your Workplace Communications

Aug 11, 2019 - Is Buying an Existing Business Right for me?

Aug 4, 2019  - Preparing your Family for the Demands of Business Ownership


Jul 28, 2019  - Cold Calling - Still a Tool to Consider

Jul 21, 2019  - Making Social Media work for your Small Business

Jul 14, 2019  - State Employment Law Changes may affect your Small Business


Jul 7, 2019    - Cybersecurity Basics for your Small Business

Jun 30, 2019 - Happy Employees mean Happy Customers

Jun 23, 2019 - Using Accounting Statements to Manage your Business


Jun 16, 2019 - Creating Attention-getting Marketing Messages

Jun 9, 2019   - Funding your Business Expansion

Jun 2, 2019   - What is CRM and why do I need it?

May 26, 2019 - The Risks and Benefits of Business Partnerships


May19, 2019 - Looking for a Mentor?  Here's some Advice

May 12, 2019 - What is SEO? Why should I care?

May 5, 2019  - Marketing Techniques to Reach your Customers - Part 2

Apr 28, 2019 - Marketing Techniques to Reach your Customers - Part 1

Apr 21, 2019 - Direct Mail is Hip Again

Apr 14, 2019 - Scaling your Solopreneur Business


Apr 7, 2019   - Relational selling: Using SPIN techniques

Mar 28, 2019 - Importance of Employee Recognition in Small Business

Mar 24, 2019 - Applying Strategic Planning to Small Businesses

Mar 17, 2019 - Questions to ask when Buying a Business

Mar 10, 2019 - What to do with a Losing Business

Mar 3, 2019   - Options for Exiting your Small Business

Feb 24, 2019 - Taking Clues from Nonverbal Communication


Feb 17, 2019 - Transforming your Board Members into Fundraising Stars

Feb 10, 2019 - Managing your Time to Manage Yourself

Feb 3, 2019  - Small Businesses benefit from Diversity

Jan 27, 2019 - Addressing Growing Pains in your Small Business


Jan 20, 2019 - Some Strategies to help Close more Sales

Jan 13, 2019 - Delivering Effective Presentations for your Small Business

Jan 6, 2019  - Using Social Media to Develop your Personal Brand


Dec 30 2018 - Planning for a Crisis in your Small Business

Dec 23, 2018 - Creating your NonProfit Group’s ‘Case for Support’​

Dec 16, 2018 - Make your Meetings more Productive

Dec 9, 2018  - Marketing is an Investment, not a cost

Dec 2, 2018  - How to Exit a Job Gracefully

Nov 18, 2018 - Why your Customers might dislike you

Nov 11, 2018 - Effective PR planning for your Small Business

Nov 4, 2018  - From Boots to Business: Veterans Excel as Entrepreneurs​

Oct 28, 2018 - Get ready now for Year-end, Seasonal Sales

Oct 21, 2018 - Hire Slow, Fire Fast: What you need to know

Oct 14, 2018 - Competing in a highly Competitive Marketplace

Oct 7, 2018   - To get good Hires, ask great Questions


Sep 30, 2018 - Tips for keeping Overhead Expenses in Line

Sep 23, 2018 - What can we Learn from others about Managing our Business?​

Sep 16, 2018 - How the "Gig Economy" affects Employment

Sep 9, 2018   - Planning for Work Balance in your Small Business

Sep 2, 2018   - Is Selling my Duck Carvings a Business or a Hobby?

Aug 26, 2018 - Detecting Embezzlement & Protecting your Business


Aug 19, 2018 - Help your new AgriBusiness Succed

Aug 12, 2018 - Business Owners:  Is Franchising for you?

Aug 5, 2018 - When Business gets slow, Get Going!

Jul 29, 2018 - Marketing Habits that Build Revenue

Jul 22, 2018 - Celebrate Ice Cream Month with the 'Scoop' on Customer Service

Jul 15, 2018 - Do your Homework before starting your own Business​

Jul 8, 2018   - Becoming a SCORE Mentor while still Working

Jul 1, 2018    - Expanding Target Markets through Social Media​

Jun 24. 2018 - How to Boost Business using live Video

Jun 17, 2018 - Using Video to tell your Story

Jun 10, 2018 - How to find the right Accountant for your Small Business

Jun 3, 2018   - How to be more Productive in your Daily Work

May 27, 2018 - How to Manage the Daily Volume of Email

May 20, 2018 - Hiring right to Expand your Business

May 13, 2018 - Improve your Business by Delighting your Customers


May 6, 2018  - Making your Customers your Brand Ambassadors

Apr 29, 2018 - Retailing Do's and Don'ts

Apr 22, 2018 - Resources for Female Entrepreneurs - Part 2

Apr 15, 2018 - Resources for Female Entrepreneurs - Part 1 

Apr 8, 2018  - USDA, SCORE Partnership Aids Agricultural Community

Apr 1, 2018   - Steps for starting a NonProfit Organization


Mar 25, 2018 - Building and maintaining a Happy, Productive Team

Mar 18, 2018 - Being Focused makes your Team more Productive

Mar 11, 2018 - Starting a Home-Based Business

Mar 4, 2018  - Learning from your Competitors

Feb 25, 2018 - How your Business Structure affects your Income Tax Treatment

Feb 18, 2018 - A conversation with a local SCORE Mentor

Feb 11, 2018 - Records 101: Information your Small Business needs to keep


Feb 4, 2018  - What's the scoop on Small Business Marketing?

Jan 28, 2018 - Know your Competition

Jan 21, 2018 - Do unsolicited Sales Pitches work for Solopreneurs?


Jan 14, 2018 - Hiring a Multigenerational Workforce

Jan 7, 2018   - An Interview with a SCORE Mentor - Mark Lowenstein

Dec 31, 2017 - Advertising that doesn't Cost an Arm and a Leg

Dec 24, 2017 - Why Advertise and Promote my Business?

Dec 17, 2017 - Can SCORE help me achieve my small business goals in 2018?


Dec 10, 2017 - Why two types of Business Plans?

Dec 3, 2017   - Good reasons for a Business to hire Veterans

Nov 26, 2017 - Hiring Right for your Small Business

Nov 19, 2017 - Selling starts with good questions

Nov 12, 2017 - Public Relations inside your Marketing mix

Nov 5, 2017  - Making Social Media drive Customers to you


Oct 29, 2017 - It's Time to get ready for Small Business Saturday

Oct 22, 2017 - An Interview with David Epstein, SCORE Mentor


Oct 15, 2017Creating a Home-based Business

Oct 8, 2017   - Managing Meetings to Manage your Time

Oct 1, 2017    - Overcoming Small-Business hiccups – Part 2

Sep 24, 2017 - Overcoming Small-Business hiccups – Part 1


Sep 17, 2017  - Former SCORE client, now a mentor, shares experience

Sep 10, 2017 - Effective Messaging key to Engaging Donors

Sep 3, 2017   - Best Practices learned from selling Girl Scout Cookies

Aug 27, 2017 - Business Secrets of Albert Einstein


Aug 20, 2017 - How Nonprofits can Leverage Content for Maximum Impact

Aug 13, 2017 - TOMA – the Key to keeping your Brand First

Aug 6, 2017   - Q & A on the Mentoring Experience with Cape Clients

Jul 30, 2017   - Transitioning when it’s time to Exit your Business​

Jul 23, 2017   - Honesty key to creating Customer for Life

Jul 16, 2017   - Closing Sales starts with Building Trust

Jul 9, 2017     - Do I really need Insurance for my Business?

Jul 2, 2017     - The difference between Marketing and Sales


Jun 25, 2017  - What you need to know when Buying a Business

Jun 18, 2017  - Marketing Help for your Small Business

Jun 11, 2017  - The Role of Insurance in Small Business Ownership

Jun 4, 2017    - Basics for Starting a Freelance Business


May 28, 2017 - Tips and Habits of Small Business Optimists

May 21, 2017 - How NonProfits can create winning email marketing campaigns

May 14, 2017 - How to stay on top of your Selling Game

May 7, 2017  - The Pros & Cons of Working at Home

Apr 30, 2017 - Actions that take Zero Talent or Investment

Apr 23, 2017 - Are you suited to become a Small Business Owner?

Apr 16, 2017 - Financials & What Matters

Apr 9, 2017   - Time Management for Business Owners

Apr 2, 2017   - Making Customer Service more Personal

Mar 26, 2017 - Signs that your are Destined to be a Small Business Owner

Mar 19, 2017 - The Best Way to Lose Customers - Part 2

Mar 12, 2017 - The Best Way to Lose Customers - Part 1

Mar 5, 2017   - Important Accounting Terms for Small Business Owners

Feb 26, 2017 - Marketing Essentials for NonProfit Groups in 2017

Feb 19, 2017 - What Sports Leaders Teach about Management, Leadership

Feb 12, 2017 - Insurance Advice for Small Business

Feb 5, 2017  -  Life Lessons for Entrepreneurs

Jan 29, 2017 -  Creating Value in NonProfit Membership to Increase Revenue

Jan 22, 2017 -  Mistakes Small Business Startups Make

Jan 15, 2017 -  Become a Strategic Networker

Jan 8, 2017   -  Best Pactices for Non-Profits during Executive Transitions

Jan 1, 2017    -  Using an Accountant in a Small Business

Dec 25, 2016 -  Planning for Success

Dec 18, 2016 -  Buying a Business

Dec 11, 2016  -  How Non-Profits can turn Members into Ambassadors

Dec 4, 2016   -  Cash Flow Management

Nov 27, 2016 -  Sales & Small Business

Nov 20, 2016 -  Business Expansion

Nov 13, 2016  -  Management and Small Business

Nov 6, 2016   -  Marketing your Business

Oct 23, 2016  -  Entrepreneur as Lifelong Learner

Oct 16, 2016  -  Preparing for Small Business Saturday

Oct 9, 2016    -  Start-up Advice for Entrepreneurs

Oct 2, 2016    -  Sales and Marketing Strategies

Sep 25,2016   -  Time Management

Sep 18, 2016  -  Business Planning

Sep 11, 2016  -  Becoming an 'Olderpreneur'

Sep 4, 2016    -  Suggestions for Start-ups

Aug 28,2016  -  Business Planning

Aug 21, 2016 -  Focus on Customer Service

Aug 14, 2016 -  Small Business Start-up Errors

Aug 7, 2016   -  Naming your Business


Jul 31, 2016   -  Making Trade Shows work for you

Jul 17, 2016   -  Exit Strategies

Jul 10, 2016   -  Productivity

Jul 3, 2016     -  Growing Concerns

Jun 26, 2017  -  Nonprofit Fundraising through Grants

Jun 19, 2017  -  Mistakes Small Businesses make Online

Jun 12, 2017  -  Being a 'Solopreneur'

May 29, 2016 -  Growing your Business

May 22,2016  -  Networking

May 15, 2016 -  
Starting a Small Business (part 3 of 3)

May 8, 2016   -  Starting a Small Business (part 2 of 3)

May 1, 2016   -  Starting a Small Business (part 1 of 3)

Apr 24, 2016  -  Home Based Business

Apr 17, 2016  -  Startup Mistakes

Apr 10, 2016  -  Considering Value Propositions

Apr 3, 2016    -  Quotes to Inspire Entrepreneurs

Mar 27, 2016  -  Plugging into Social Media

Mar 20, 2016  -  Taxes and your Business' Expenses

Mar 13, 2016  -  What does it take to be an Entrepreneur

Mar 6, 2016    -  Are you a Leader or a Boss?

Feb 28, 2016  -  Measuring Success by the Numbers

Feb 21, 2016  -  What makes Small Business Owners Successful?

Feb 14, 2016  -  Early Challenges for Start-ups

Feb 7, 2016   -   What it takes to be an Entrepreneur

Jan 31, 2016 -   A Marketing Strategy for Growth

Jan 24, 2016 -   Marketing Strategy

Jan 17, 2016 -   Getting Customers Engaged 

Jan 10, 2016 -   
Converting Browsers into Buyers

Jan 3, 2016   -   New Year's Resolutions

Dec 27, 2015 -   Email Marketing for your Small Business

Dec 20, 2015 -   Marketing Strategy

Dec 13, 2015 -  Changing the culture

Dec 6, 2015   -  Starting a Business

Nov 29, 2015 -  What is a Small Business?

​Nov 22, 2015 -  Women Entrepreneurs

Nov 15, 2015 -  Keys to Productivity


Nov 8, 2015   -  Characteristics of an Entrepreneur

Oct 25, 2015  -  Small Business Saturday Strategy

 and tell us how these tips worked for your business.

 

Need help fulfilling your goals?  Make an appointment to speak with experienced business mentors from Cape Cod SCORE.  It's free and confidential.  Request a meeting or call 508-775-4884.

 

Quick tips to help you plan and grow your business

 

 
 
   Accuracy before momentum!
 


 
 
 

  

  Find a need, fill a need!

 

 

 

  
    Be willing to make mistakes.

   Just don't make them twice!

 

 
Stay diversified. Balance larger
 clients with smaller ones.



 

 Focus on the benefits you offer!

 That is what your customers buy!

 

 

  Happiness is positive cash flow! smiley

           Manage your cash!

 

 

 

Your elevator pitch needs to include:

     Who you are,

         What you do, 

             What you offer.

 

 

 

 

STAY FOCUSED!  The main thing is to keep the main thing the main thing!

 

 

   

   If you can measure it,

       you can manage it!

 

 

 

 
  You don't know what you don't know.
  Every day learn something new!
 
 
 
 
Before choosing a lender, ask about their approval process. All lenders have a process, understand it, so you can plan on getting approval.
 
 
As an entrepreneur, persistence pays off.  Don"t wait to be motivated.  Never stop learning.  Carve out time for yourself.  Set more than one goal.
 
 
Step 1 in Listening.  Understand the real objective in communicating.  Let your customer or prospect know he has been heard, understood and valued.
 
 
 

Want to close the sale?  Be prepared!

Plan the call and follow the plan!

Take cues from the prospect,

                 but follow the plan!

 
 


A "sales pitch" is not something you throw at a prospect.  It is a two way conversation.  You listen to the Buyer, ask good questions and then offer real solutions.
 
 
 
Objections to your sales presentation are often misunderstood. Objections are really another way that prospects ask questions.  Understand the objection then ask enough questions to work through the objection until the prospect answers their own question.
 
 

  Checking your email all day
  keeps your inbox empty,

  but is a productivity killer!
 
 
Keep your emails to less than two minutes.

  If it takes more than two minutes,

    put it on your To-Do List and do it later.   
 
 
Check your email only at certain times of the day.  And, let everyone know when you check your email, so they will know when to expect to get a response.
Tips from SCORE - Small Business Advice