EFFECTIVE WEB SITES GET DESIRED RESULTS October 19, 2021, 9:00am EDT October 19, 2021, 11:00am EDT

Your web site is your digital front door. It can be your best salesperson, or the
weakest link for supporting your business performance. Whether you are an e-
commerce shop, a brick and mortar business, or a non-profit, your web site
should be built to deliver a desired result. In this webinar, we will explore a step-
by-step process for creating an effective web site by:
1. Outlining the goals of a web site;
2. Exploring best practices for content and creativity;
3. Looking at examples of great web sites, and ones that could use
improving; and
4. Offering an overview of the latest tools so you can see how your web
site is being used.

This is not a hands-on design focused on a specific platform – it’s a discussion of a process that works for any platform.