Your web site is your digital front door. It can be your best salesperson, or the
weakest link for supporting your business performance. Whether you are an e-
commerce shop, a brick and mortar business, or a non-profit, your web site
should be built to deliver a desired result. In this webinar, we will explore a step-
by-step process for creating an effective web site by:
1. Outlining the goals of a web site;
2. Exploring best practices for content and creativity;
3. Looking at examples of great web sites, and ones that could use
4. Offering an overview of the latest tools so you can see how your web
site is being used.
This is not a hands-on design focused on a specific platform – it’s a discussion of a
process that works for any platform.